Javaman Coffee owner Mark Norelli swapped one passion for another when he moved from sports to the coffee industry.
Norelli spent more than two decades as a sports executive before opening Javaman Coffee in 2009. He served as vice president of sales for the Houston Rockets for five years until 2006 after a stint with the San Francisco Giants.
He traded suits for an apron at his independent shop that offers home-roasted coffee and New Orleans-style beignets and crepes. He got the idea to open a shop while standing in a long line at a corporate coffee shop and recognizing the demand for a local option.
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Javaman Coffee offers New Orleans-style beignets, which have become a customer favorite, according to owner Mark Norelli ($3.15 for 3).[/caption]
“I saw how busy they were, and I did my research and found out that independents could do OK if you sell a lot of coffee,” Norelli said. “We decided to give it a shot.”













