A Hilton-brand hotel is coming to Roanoke.
The city announced at an Oct. 7 groundbreaking event that The Cade Hotel will be the name of the new hotel and convention center. Construction for the joint venture started in August.
“The hotel and convention center will bring new visitors to our community, create additional opportunities for our Oak Street businesses and restaurants and provide a venue that allows us to attract meetings, conferences and events that we haven’t been able to accommodate before,” Mayor Carl E. “Scooter” Gierisch said.
The overview
Groundwork for the future Roanoke hotel and convention center started Aug. 24, marking a milestone for the city’s development downtown.
The nearly $100 million project has an estimated completion date for the fall of 2028. The five-story hotel will feature 205 rooms and a parking garage, according to previous reporting.
“The city’s vision for this property has remained consistent, even though the project itself has evolved over the years,” City Manager Cody Petree said.
Roanoke originally had an agreement with the Memphis-based Peabody Hotel for a hotel and convention center in 2019. The agreement ended in December 2024, according to previous reporting.
“Rather than abandoning the vision for a convention hotel, the city used that opportunity to reevaluate the project and determine what made the most sense for Roanoke moving forward,” Petree said.
The details
Hilton will operate the hotel and convention center while the city will own the convention center and the land underneath the project. Construction for the hotel and convention center is through $88.05 million in hotel revenue bonds.
There will be 343 parking spots, 86% of which will be in a parking garage attached to the building. The city issued $15.07 million in certificates of obligation bonds for that project. A $22 million parking garage is also under construction on Oak Street with 430 spots, per previous reporting.
According to a state filing, there will be more than 11,300 square feet of meeting space. City staff expects that corporate meetings, conferences, banquets, weddings, receptions and high school proms could be held at the convention center.
“We look forward to the positive impact a city-owned convention center will provide to the area, including the potential for [Northwest ISD]-related partnerships,” said Anthony Tosie, NISD’s executive director of communications.
Breaking it down
Roanoke collects about $150,000 annually in hotel occupancy taxes from the Roanoke Suites and Best Western, which have 146 rooms combined. This is less than Keller’s revenue from its 110-room Hampton Inn & Suites due to room costs.
When the Cade Hotel and Residence Inn & Home2 Suites, located at 704 Dallas Drive, open, Roanoke’s hotel room count will grow by 280%. Finance Director Kyle Lester said the annual projected increase in HOT revenue is near $1 million.
How we got here
Roanoke voters approved a $62 million bond to help pay for the convention center during the May 2025 election, with 55.79% voting in favor.
May 2025 Bond passed
April 2026 Contract awarded to Brasfield & Gorrie
Oct. 2026 Groundbreaking and hotel name revealed
July 2027 Structural frame completed
Nov. 2027 Building shell completed
Jan. 2028 Exterior bricks/stone work complete
fall 2028 Substantial completion
“The Roanoke hotel and convention center will be a great addition to the region, providing a unique experience for those traveling from a distance as well as locally," said Sally Aldridge, Metroport Chamber CEO.
Looking ahead
Roanoke, which was designated the Unique Dining Capital of Texas by the Texas Legislature in June 2009, has numerous restaurants and retail offerings along Oak Street that are within walking distance of the hotel.
“More than anything, we want this development to complement what makes Roanoke special while helping us continue to grow as a destination city,” Gierisch said.
Tina Patel, owner of Roanoke Suites, said big conferences and events being held at the new venue downtown will benefit her hotel because she offers a different price point than Hilton.
Ryan Buck opened Aromas on Oak, a coffee shop across from Roanoke City Hall, in 2025. He said he is looking forward to more people exploring Oak Street with the opening of the hotel and convention center.
“Roanoke is very much food-based, so people just come to eat and leave,” he said. “Having people stay and giving them a chance to really walk up and down the streets and look at the town and see what’s here, I think is great.”
