In communities across the nation, Walmart Supercenter parking lots will be transformed into contact-free, drive-in movie theaters beginning in August, and families can also enjoy a virtual summer camp experience Walmart is launching July 8, according to a July 1 release from the company.
The drive-in theater experience will roll out at 160 stores through October in partnership with Tribeca Enterprises, according to the release, for a combined 320 movie showings. The family-friendly movie nights will include movies; special appearances from filmmakers and celebrities; and concessions delivered directly to customer vehicles.
Additional details about the drive-in movie tour will be announced closer to August at www.walmartdrive-in.com.
“Summer hasn’t really felt like summer yet, and I know I hear every day, ‘Mom, I’m bored!’” Walmart Chief Customer Officer Janey Whiteside said in the release. “Through our digital means and vast footprint of stores, we’re hoping to bring some summer fun to families across the country. We know Walmart plays a role in our communities that extends far beyond getting them necessary supplies, and we see that now more than ever.”
