The drive-in theater experience will roll out at 160 stores through October in partnership with Tribeca Enterprises, according to the release, for a combined 320 movie showings. The family-friendly movie nights will include movies; special appearances from filmmakers and celebrities; and concessions delivered directly to customer vehicles.
Additional details about the drive-in movie tour will be announced closer to August at www.walmartdrive-in.com.
“Summer hasn’t really felt like summer yet, and I know I hear every day, ‘Mom, I’m bored!’” Walmart Chief Customer Officer Janey Whiteside said in the release. “Through our digital means and vast footprint of stores, we’re hoping to bring some summer fun to families across the country. We know Walmart plays a role in our communities that extends far beyond getting them necessary supplies, and we see that now more than ever.”
In addition to drive-in movies later this summer, families can attend Camp by Walmart beginning July 8 through the Walmart app, according to the release. The virtual summer camp will include 50 free activities rolling out across the summer led by celebrities and experts, such as actress Drew Barrymore, actor Neil Patrick Harris, singer and actress Idina Menzel, basketball star LeBron James and designer Todd Oldham. Camp programming ranges from family-bonding activities to teaching campers new skills.
Customers can download the Walmart app or update an existing Walmart app to find Camp by Walmart.