Diamonds Direct opened its first showroom in The Woodlands area June 1, which is its seventh store in Texas, according to a news release.

The new 6,000-square-foot showroom in Wood Ridge Plaza includes inventory the company said is equivalent to that of about 30 traditional jewelry stores.

“This expansion into The Woodlands marks an exciting milestone for Diamonds Direct,” said Tamir Shkargi, vice president of Diamonds Direct, in a news release. “We are eager to introduce our unique approach to this community and continue to serve greater Houston with our now three locations across the metroplex. Our mission is to offer not just products, but lasting memories and cherished moments through our timeless creations.”

The retailer opened its first public showroom in 1995. It offers after-sale services such as complimentary jewelry maintenance and an upgrade policy.