City Place welcomes new businesses, residents after rebranding in 2021

Meanwhile, Harper Woods—an 85-residence community that was one of City Place’s first residential projects—is three homes away from selling out, according to an Oct. 24 news release. In early 2024, City Place plans to announce more details on its largest residential community yet—a new “joint venture” with developer DMB Residential, said Stuart Rosenberg, City Place’s director of client relations.

“All of these projects and initiatives are contributing to the rapid growth and activity at City Place, and we look forward to keeping this momentum going into 2023 and beyond,” Giammalva said.

Rebranding was important for revitalizing the development’s marketing strategy, Giammalva said, but the process of changing Springwoods Village to City Place did present some challenges. The main obstacle was keeping marketing messaging consistent and communicating the change to community partners, he said.

“Many of the existing projects, corporate campuses, tenants and residents were accustomed to Springwoods Village,” Giammalva said. “Overcoming this challenge led to the achievement of successfully rebranding to City Place.”