The Gentry, a men’s salon and upscale barbershop, opened its third location at 27131 Cinco Ranch Blvd., Ste. 700, Katy, in June.

The shop offers haircuts with luxury add-ons—including tension-relief head and scalp massages; hot or cold towel wraps; arm and hand hot stone massages with paraffin wax; and exfoliating face masks. Staff are also available for style consultations based on the customer’s desired aesthetic.

Massage chairs, father-and-son packages, cocktails, memberships and retail hair products are some of the other amenities at The Gentry in Katy.

The business has two other locations in Houston’s Memorial and Heights neighborhoods. 832-437-9055. www.thegentry.com