A closer look
According to a July 15 news release, the new store will offer a curated selection of the brand's signature dresses, denim, tops, pants, skirts, shoes, handbags and outerwear inspired by vintage references and current trends, with an emphasis on flattering, feminine fits.
The California-based company utilizes sustainable practices, with pieces made from recycled and renewable materials, such as organic cotton, animal fabrics and mushroom leather.
According to the release, the Galleria store was also designed with sustainability in mind, offsetting 100% of the store's electricity usage with renewable energy and featuring vintage furnishings, hangers made with Forest Stewardship Council-certified wood and reusable deadstock totes.
Customers can also recycle their Reformation pieces at any of the stores and receive credit towards future purchases.
The release also states that the Galleria spot will feature the brand's tech-driven retail concept called Retail X, which includes:
- One of each item placed on the floor to allow customers to more easily view and browse inventory
- Touchscreens located throughout the store, enabling customers to build their dressing room without having to physically carry their items while they shop
- Touchscreens in the dressing rooms where customers can order new sizes or styles as they try clothes on
- Opened Aug. 6
- 5085 Westheimer Road, #C25555, Houston
- www.thereformation.com
