Products on sale include night vision and thermal imaging smart optics, which customers access through what company founder Marc Vayn called "a more hands-on experience," in a Nov. 15 press statement. The store will also be staffed with trained professionals who can teach customers about the technology.
“Our newest location is a sign of the rapid growth and expansion that ATN has experienced due to our industry-leading products and technology,” Vayn said.
Texas has been a target for the company's growth because of its large population of hunters, according to the release. ATN now has three Texas retail stores, the second of which opened in Austin in October. Company officials said they plan to open a fourth store by 2023.
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