Dozens of Aaron’s locations have gotten a GenNext adaptation, providing technology upgrades and expanded showrooms to meet the demands of an evolving retail landscape, officials said in a statement. The next rollout is coming in late April to the Cy-Fair store located at 10900 FM 1960, Houston, near the Jones Road intersection.

Aaron’s is a national rent-to-own furniture, electronics and appliance store providing a range of preleased and new products from companies including GE, Samsung and Ashley, among others.

The GenNext model features larger and more colorful showrooms that consist of new items, and preleased items occupy a separate, smaller showroom, officials said. Same-day delivery services are available for much of the merchandise, and the former process of filling out paperwork for lease approval has been replaced by in-store computer kiosks and a mobile platform.

Officials said these GenNext stores—which costs roughly $500,000 to implement in an existing store—have had about a 20% increase in sales over older Aaron’s locations.