Brilliant Paws opened Jan. 4 at 9521 FM 1097 W. Ste. A, Willis. The locally owned business carries specialty pet foods, treats and pet supplies as well as full-service grooming and self-wash stations. In addition to a brick-and-mortar location, the online store offers same-day delivery throughout Willis and Conroe. 936-666-5153.

Pinch a Penny Pool and Spa will be opening a new location at 4489 W. Davis St., Ste. 220, Conroe, in April. The franchise sells pool supplies, including chlorine, tablets, pumps and filters. The Conroe location is in the process of hiring pool service technicians and store employees. 936-701-0926.

Optimus Health, a wellness clinic, opened in early January at 15264 Hwy. 105 W., Ste. 150, Montgomery. The clinic offers services for men’s health, including regenerative therapy and cosmetic esthetics, such as Botox and fillers. Owner Dr. Kenneth Wilgers has over 20 years of experience in various types of medicine, and he integrates bioidentical hormones, functional medicine and lifestyle medicine into the daily care of his patients. 936-510-3224.

Ruthie Grace Boutique celebrated 10 years of business Feb. 11. The women’s boutique offers a selection of of women’s clothes as well as shoes, jewelry and other accessories. Originally online, Ruthie Grace Boutique opened a brick-and-mortar location in early December 2020 at 20165 Eva St., Ste. D, Montgomery. 936-703-5234.