What this means
Conroe will now seek development agreements for digital billboard conversions based on the location of the billboard’s placement.
The development agreement must be submitted, approved and executed prior to the city's consent for the conversion, according to the ordinance, and the development agreement is contingent on billboard removal locations and digital conversion location.
“I wanted an ordinance put in that was similar, but not like Oak Ridge, where the city did get some revenue from digital boards that were put up, and the revenue would be based on where the sign was located,” council member Marsha Porter said in the March 26 workshop meeting. “Certainly those along I-45 would be more valuable than those maybe out [on Hwy.] 105.”
Also of note
During its March 27 meeting, Conroe City Council also approved, in a 3-2 vote, the conversion to a digital billboard on 12390 I-45 S., and the removal of four other static billboards. Council members Wood and Hardman voted against.
Outfront Media submitted a request to convert the billboard at 12390 I-45 S., near American Furniture Warehouse, from dual static to dual digital last September, according to the agenda. Outfront Media’s request will not have a development agreement in place, Porter said in the March 26 workshop meeting.
The media company will also remove the dual static face billboards located at 318 Old Montgomery Road and 1601 I-45, per the agenda.
Learn more
View the ordinance below.
