The Crave Cupcakes location in The Woodlands features expanded options compared with the company’s first two Houston stores, including a coffee bar and inside seating. Co-founders Peter Cooper, Elizabeth Harrison Cooper and Brad Dorsey opened The Woodlands location in March.
“We set out to create a concept where you could be in a crisp, clean and modern atmosphere but enjoy a gourmet twist on a nostalgic favorite,” Elizabeth said.
She said customers have asked for a number of different Crave Cupcakes locations, and the co-owners spent a lot of time finding out what area was the most highly requested for the business, which offers coffee and a variety of baked goods in addition to gourmet cupcakes.
“The Woodlands is really its own encapsulated culture, and it was an opportunity to do something different,” Elizabeth said.
Crave offers more than 30 cupcake flavors rotated on a daily basis with six or seven core flavors available daily. Flavors range from strawberry to cookies and cream, dark chocolate and old fashioned birthday cake. Unique flavors available at The Woodlands location include a maple bacon walnut cupcake.
“They are really delectable, unique and special treats,” Elizabeth said.
Crave also offers catering, delivery and shipping services and gives customers ways to customize their orders, including custom logo toppers on the cupcakes for businesses.
The new location allowed Crave’s owners to expand its coffee line with the addition of a microbrew bar exclusive to The Woodlands.
“There’s a scientific method to how you pour it and let it rest,” Elizabeth said. “If you want a cup of really good dark, rich coffee, you can watch the baristas pour it for you. It’s an experience.”
The Woodlands location is twice the size of Crave’s original Houston locations, giving customers the opportunity to spend more time at the store.
“It’s different because we have a lot more coffee shop business,” Elizabeth said. “The other locations are more grab-and-go because there isn’t much seating. It’s a really cool experience. We have a lot of people coming in here to enjoy the atmosphere.”
2501 Research Forest Drive, The Woodlands 713-622-7283 www.cravecupcakes.com
