Parachute, the Los Angeles home shopping and lifestyle brand, will open in Rice Village on Aug. 5.

The store, which will be located at 2414 University Blvd., Houston, features high-quality furniture, loungewear, towels and sheets.

“This is a huge opportunity for the brand to expand its Houston presence. We’re honored to be a part of it,” said AJ Jennings, senior general manager of Rice Village, in a statement.

The opening will mark the store's first Houston-area location and 19th overall in the U.S.