Powered by Swiss engineering, On stores sell premium running shoes for athletes that include lightweight cushioning, Helion superfoam and CloudTec, a cushioning technology developed by the brand that consists of hollow "cloud-like" pods integrated into the outsole.
According to the shop's website, the unique engineering is intended to deliver a "run on clouds" experience that offers both soft landings and powerful push-offs for runners.
Two-minute impact
Retired athlete Olivier Bernhard, who ran triathlons in Switzerland, started the company in 2010. Now, he has stores across Europe, North America and Asia, with the newest American location opening in Rice Village.
