A build-your-own-pho concept is expanding to Houston with a location in the Galleria opening in February, according to a Jan. 7 news release.

What's special about it?

Pho Prime is a sister concept to Crawfish Cafe, building on nearly 15 years of success in hospitality presence in Houston from husband and wife owners Kiet and Julie Duong.

Pho Prime combines an interactive dining experience with the rich, authentic flavors of traditional Vietnamese cuisine. The owners aim to make this labor of love more accessible across the city, according to the news release.

The broth is made fresh daily, boiled down from beef bones and never diluted, offering a flavor-forward and nutrient-rich foundation to the soup, per the release.


The build-your-own experience showcases its fresh ingredients, plentiful portion sizes and a range of pho choices, including oxtail Pho, with a double serving of oxtail, and Pho Supreme served with a trio of oxtail, beef rib and bone marrow. A vegan option is also available and made with vegan broth, tofu, shiitake mushrooms and bok choy. Families can bring their kids for mini pho bowls with a choice of chicken or meatballs.

“We don’t take any shortcuts,” said Kiet Duong, co-owner of Pho Prime. “Our broth is the soul of our pho and you can taste the care we put into every bowl. We’re passionate about creating food that is as comforting as it is delicious and we strive to be the go-to pho spot in Houston.”

Beyond pho, Pho Prime offers an array of comfort food like bun bo, a beef noodle soup with brisket, beef rib, tendon, Vietnamese ham and lemongrass shrimp sate, as well as a bo kho, a 12-hour braised tender brisket and tendon stew.

Lighter choices include vermicelli bowls and shareable starters like eggrolls and spring rolls. The pho dip, a signature dish, is a creative take on a French dip sandwich: a baked baguette loaded with fatty brisket, bone marrow buttes spread, basil, cilantro, onion, spicy aioli and hoisin drizzle with a side of beef broth for dipping.