Milk + Sugar Creamery's co-owner said the artisan ice cream shop will hold a soft opening for guests at their third Houston location in West University Place's Plaza in the Park Shopping Center.

The Houston-based, husband-and-wife-owned ice cream shop specializes in crafting its own unique in-house ice cream flavors and combinations, as well as seasonal and dairy-free flavors.

Perry Wong said his wife is the one who comes up with all the ice cream flavors that are on the menu. The one request that they ask of their patrons is the same mantra that is on their Montrose shop's wall: "Life is too short for plain vanilla."

Chou Wong said in an email that they'll open the doors at 5 p.m. Feb. 16. Guests will be able to take advantage of 25% off that night until closing at 10:30 p.m.

"We’re so excited to bring our flavors to the West U community. We hope to become a place where families come to celebrate, where friends catch up, couples grab a post-dinner treat and so much more," she said.