Red Swagger

While people of all ages shop at Red Swagger, the retailer's target audience are adults 25 and older.

"The No. 1 thing that I want people to know about us is that we really cater to our area. So when we pick clothes we pick things that we know will work in Southlake; as opposed to you being at a department store and one person buys for the store [all across the nation]. We take the time to put in our two cents and say, 'That might not work for us,'" Redwine said. "We also order and do not have an abundance of any one style so that gives our customers more of an exclusive feel because you're not going to go somewhere else and see somebody else in it. That's what sets us apart."

The store also carries clothing from about 60 designers; most of whom produce their clothes in the U.S.

To select his clothes for the next season, Redwine and his father Michael, who helps run the store, attend the Magic Marketplace fashion trade show in Las Vegas where thousands of vendors gather to show off their latest clothing lines.

While fashion trends are notoriously hard to predict, Redwine has noticed a pattern.

"I just continually see the older trends that keep coming back more and more," he said. "It's the stuff that you have seen before that comes back regardless of how cool it was earlier."

Red Swagger

1251 E. Southlake Blvd., 817-421-1171, Hours: Mon.–Sat. 10 a.m.–7 p.m., Sun. noon–6 p.m., www.redswagger.com