The Exercise Coach is opening at 1500 N. Kimball Ave., Ste. 140, Southlake. The upscale fitness franchise helps people reach their strength and conditioning goals with personalized exercise sessions using state-of-the-art equipment. Workouts are personally led and guided by technology that measures and records the data of each client as he or she works out. The target opening date for The Exercise Coach is Oct. 1. 855-202-6224. www.exercisecoach.com