Master plan reaffirms concepts and includes ideas for town center's design, development
In the 10 years since it was approved, city officials have said they have achieved many of the ideas addressed in the 2003 Downtown Master Plan, including construction of the new library, added residential options and improved streetscapes.
"The downtown plan sets out a vision for both the public and the private sector in terms of what can happen and what the community envisions should happen for an area," said Nore Winter, president of Winter & Co., which wrote the original plan adopted in July 2003. "What we've seen is that property owners are attracted to invest in an area where there is a shared vision and where there is official policy that sets a priority for where public money is going to be spent in an area. The plan adopted in 2003 has done that."
The city hired Winter's company in July to begin updating the master plan document, which guides development in the Downtown Overlay District—the 40- to 50-block area surrounding the Square that contains many historic commercial and residential structures.
The area extends from the south fork of the San Gabriel River to University Avenue.













