Diego Perezchica's new business will offer customers a full makeover experience, from hair and nails to body image.
Perezchica plans to open the doors to Novo Voc, a fitness center and salon, on Nov. 12 at 608 E. University Ave. The public can get sneak peek of the fitness space, which is scheduled to be open Nov. 12, and the salon, which will be functional in December, on Nov. 10 from 1–3 p.m.
As a Zumba instructor, Perezchica said he has seen firsthand how women's physical traits affect their self-image.
"When I started doing Zumba, the ladies would come in and talk about their hair, or something that they did, and I saw how important it is for them to have a good self-esteem," he said. "It made their day whenever I would say, 'Oh, I like your hair' or 'Your makeup looks good today.'"
