Photo by Caitlin Perrone Family combines love of powersports with business
Central Texas Powersports is one of the few powersports stores in the country to offer a wide range of motor vehicles spanning from motorcycles to watercraft and bicycles, according to its owner.
Owner Steve Littlefield has worked in the motorcycle industry since he was 16 years old. He purchased his first store when he was in Wichita Falls, and primarily sold bicycles, along with motorcycle parts and accessories. He owned two stores when he purchased part of Eddie Hills Fun Cycles in Wichita Falls, but later began to look for a new location in the Dallas/Fort Worth area.
He became interested in Central Texas Powersports after studying the Georgetown area. In 2004, he moved to Georgetown with his wife and son, who also work at the business.
"Normally when I look at a dealership, I take a protractor and draw a 35-mile circle around the business because that's going to be about 95 percent of your business," Littlefield said. "That pretty much took in Fort Hood, Temple, Killeen, Austin and Georgetown, as well as the surrounding areas like Liberty Hill, Hutto and Taylor."
