New businesses are coming into Georgetown west of I-35, including along Hwy. 29 near the intersections of Ronald Reagan Boulevard and US 183.
Learn what recently opened and is coming soon to these and other area shopping centers below.
Now open


Local · Trusted · Free
The Morning Impact — your neighborhood's most important stories, delivered every morning.






New businesses are coming into Georgetown west of I-35, including along Hwy. 29 near the intersections of Ronald Reagan Boulevard and US 183.
Learn what recently opened and is coming soon to these and other area shopping centers below.
Now open
1. Whataburger
Marcia Rios will operate the local franchise, located in the Parmer Ranch Marketplace shopping center. The fast-food restaurant sells burgers, chicken meals, salads and milkshakes, and also offers a breakfast menu.
2. Black Rock Coffee Bar
The drive-thru coffee shop offers a variety of brewed coffee and tea beverages, energy drinks, shakes and smoothies. The Oregon-based company first opened
in 2008, and has since grown to include nine Austin-area locations.
3. The Paddock
Santa Rita Ranch residents can enjoy a new amenity complex located in the Saddleback neighborhood. The facility adds a resort-style pool, a lap pool, indoor and outdoor pickleball courts, a playground, a tricycle path, and a 3,522-square-foot clubhouse to the community.
4. Crisp & Chew
Owned by Sarah Davis and Qudduws Ware, the cookie pickup and delivery service opened a neighborhood storefront. The home bakery focuses on oatmeal cookies, with offerings ranging from the classic recipe to flavors such as strawberry Pop-Tarts and lemon raspberry.
5. Retirement Outfitters
Aly Huddleston provides tax efficient retirement planning out of the new Georgetown office. Founded by Barbara Traylor Smith, the small, independent wealth advising firm also has offices in Colorado.
Coming soon
6. Texas Excel Gymnastics Academy
The business will offer gymnastics classes and competition teams. Former collegiate gymnast Kristi Bluett Morton will be the head coach at the new facility, and brings 30 years of coaching experience.
7. CityVet
The veterinary care clinic offers wellness exams, vaccinations, dental care and surgical procedures for pets. It also provides grooming and boarding services. CityVet began in Dallas, and now operates more than 60 locations across the country.
8. Walmart Supercenter
The 176,000-square-foot retail store will anchor the Santa Rita Ranch Center. It will create around 400 jobs.
9. Milano Nail Spa
The nail salon and spa is expected to open next year adjacent to the Target, which is currently under construction, in the Liberty Hill Crossing Shopping Center. The business announced that the new location, which is in the planning stage, will be 6,500 square feet.
What’s next (Permits filed with the Texas Department of Licensing and Regulation)
10. TJ Maxx
The retailer is slated to join new businesses coming to the Liberty Hill Crossing Shopping Center. The store is set to occupy 25,304 square feet of space, and construction has a completion date of Aug. 15.
Relocations
11. Batcity Toys
The specialty collectibles shop moved its storefront from Parmer Lane in Austin to Georgetown. Owned by Geno Astarita, the store buys, sells and trades vintage and modern toys.
12. Breeze Salon + Spa
Previously located on West University Avenue, the business offers hair, body, makeup, skin and other personal care services for men and women.
In the news
13. Saddleback Elementary School
Liberty Hill ISD broke ground on its ninth elementary school in May. Set to open in fall 2027, the school will serve families in the Santa Rita Ranch neighborhood.


