Texas Regional Bank opened its new Frisco banking center Sept. 22, marking the brand’s eighth location in North Texas.
According to a company press release, the Frisco location will provide full-service relationship banking for individuals, families and businesses, including business and personal banking, treasury management and commercial lending.
The details
Founded in 2010, the bank is a privately owned financial institution spanning 38 locations across Texas. Customers can access mortgage, trust and wealth management, insurance, and capital markets services at all branches.
The new banking center in northwest/central Frisco will be led by Alicia Baum, who joined Texas Regional Bank in 2025 to develop the Frisco market. The Frisco location features drive-thru services and virtual tellers, according to the release.
The Frisco banking center’s opening continues the bank’s investment in North Texas and follows the addition of its Park Cities banking center in 2025. Other North Texas locations include Dallas and Fort Worth.
What they’re saying
“Frisco has built an exceptional business environment while continuing to attract families and entrepreneurs who are investing here for the long term,” Baum said in the release. “Our opportunity is to know those businesses and families well, understand what they are building, and provide the financial expertise and access to support them as they grow.”
“Frisco is an important next step in the continued growth of TRB in North Texas,” said Dennis Wright, Texas Regional Bank DFW Central Region president, in the release. “Alicia has already done considerable work developing relationships and establishing TRB in this market, and we’re excited her team now has a permanent presence to build on that foundation.”
One last thing
The Frisco banking center will host a ribbon cutting and grand opening ceremony on Oct. 21.
