“Here, we are La Finca Coffee, Bakery, Kitchen,” Lee Gonzales said. “We had a lot of confused people at first. [They said] ‘I didn't realize you had food.’ We added ‘kitchen’ so people would have a better understanding.”
On the menu
The food and bakery menu features authentic Mexican cuisine not Tex-Mex.
Gonzales said the top selling breakfast item is chilaquiles, which they make with house-made sauteed corn tortilla chips, red or green sauce, purple onions, crema and a protein choice of egg or chicken.
“It's amazing,” Gonzales said. “In the U.S., bacon and eggs are a staple breakfast. In Mexico, chilaquiles are your staple breakfast.”
Empanadas are the restaurant’s most popular bakery item. Four to six flavors are available daily including year-round options like mango and strawberry and seasonal choices such as sweet potato and pumpkin.
Gonzales said tacos and sandwiches are their lunch-time crowd pleasers. He attributes their house-made fresh baked bread as what makes the sandwiches stand out. Arrachera tacos—featuring tender skirt steak, which was marinated in orange juice, lime juice and other flavors—take top billing in the taco category.
Although lattes are their top selling coffee drink, slow bar coffee experiences are gaining momentum.
“It’s a manual brew ... where we can highlight different coffees we bring from different parts of the world," Gonzales said. “Coffee is not a flavor. It's like wine—there's different flavors, there's a lot more depth than most people understand.”
Coffee talk
La Finca roasts their own coffee at the Frisco location.
“We source coffee from different parts of the world,” Gonzales said. “We have a lot of partners that we work with, and we want to show the quality of what we call specialty coffee. These are, quality wise, on a higher grade of quality than most places.”
La Finca brewed coffee bags feature names of farms or co-ops where the coffee was sourced. Gonzales said he has visited many of the coffee farms and met the farmers.
“We know how much [those] who did the processing of the beans exported ... and what we paid for,” Gonzales said. “We have full traceability. We call it fair trade.”
What’s in a name?
Gonzales said he and his wife chose the business name because ‘la finca’ literally means ‘farm’ in Spanish. In Latin America, fincas are typically where coffee is grown. However, the meaning goes a little deeper for the restaurateurs.
“It's a place of origin, where things are grown—the basic ingredients,” Gonzales said. “Our concept was about doing everything from scratch. We take the basic ingredients—the green coffee [beans], vegetables, eggs, flour—and turn those into the products we serve.”
- 2281 W. University, Ste. 10, Prosper
- www.lafincacoffeebakery.com
