Throughout the day and into the early evening, athletes of varying ages and levels of athleticism, drive through a gate, down a gravel path and past a menagerie of farm animals to workout with JLAFit Athletics owners Jesse and Lisa LaForgia.

The LaForgias opened JLAFit Athletics in Frisco in 2000 then moved the business to their 5-acre Celina homestead in May 2024.

“We bought this property with this barn knowing we were going to eventually move the gym here,” Jesse LaForgia said.

The setup

Jesse LaForgia designs and coaches all sports performance workout programs offered at JLAFit Athletics.


In addition to the gym—housed in a barn featuring top-of-the-line strength and sports performance equipment—there is also a sports performance field specifically designed for the business and a basketball court.

Hour-long classes include speed, power and hypertrophy blocks as well as mobility, stability and injury-prevention components.

“Hypertrophy is muscle building,” Jesse LaForgia said. “If it’s a lower body day, there will be two lower body exercises and in between those will be two correctors. If we do a squat, afterwards there will be a hip mobility exercise—a corrector that pairs with the exercise.”

Who it’s for


Although there are specific classes for youth, high school, college and professional athletes there are also general population classes which are open to anyone. Many of the college and professional athletes Jesse LaForgia trains choose to also go to general population classes because they know the training methods are the same.

“I coach movement, speed and agility—I'm a sports performance coach. I don't coach a sport. I coach how to accelerate, how to have multi-directional speed. Their success is my success,” Jesse LaForgia said about the college and professional athletes he coaches. “I enjoy the same thing with my general population folks. They come in after a weekend golfing and say they hit the ball much further than they did before. I love that stuff.”

A homeschool family also works out together at JLAFit Athletics. Jesse LaForgia developed a workout program for them where he coaches the three children while Lisa LaForgia coaches the parents.

Quote of note


Jesse LaForgia posts his workout programs on a wall in the gym allowing for a side-by-side comparison between schedules for a college and professional athletes’ class to the general population class; many similarities are visible.

“I like taking what I do with my athletes and doing that with the general population,” Jesse LaForgia said. “Because everyone should train like an athlete.”