Belong Gaming Arenas seeking approval to open new location in Plano

Belong Gaming Arenas opened its doors to its second U.S. gaming center in Grapevine on Oct. 17. The company is seeking to open its first location in Plano. (Courtesy Belong Gaming Arenas)
Belong Gaming Arenas opened its doors to its second U.S. gaming center in Grapevine on Oct. 17. The company is seeking to open its first location in Plano. (Courtesy Belong Gaming Arenas)

Belong Gaming Arenas opened its doors to its second U.S. gaming center in Grapevine on Oct. 17. The company is seeking to open its first location in Plano. (Courtesy Belong Gaming Arenas)

Belong Gaming Arenas is seeking approval from the city to open a new location in Plano.

The planning and zoning commission unanimously approved a specific permit for the company to operate in Plano at its Feb. 21 meeting. Final approval must be given by City Council before the company can begin operations.

A proposed opening date or construction timeline has not yet been announced.

According to city planning documents, the company is seeking to occupy a 5,675-square-foot space located in the shopping center at 3801 W. President George Bush Turnpike, Plano.

The company has one North Texas location in Grapevine that opened last October. The site at 3000 Grapevine Mills Parkway is the second U.S. location for the U.K.-based company and its first in North Texas.


If approved, the Plano center will allow gamers to come together to watch, play and compete in various video games at the site. Visitors will have the opportunity to play for fun or train like esports professionals, according to the company. The site will feature top-of-the-line gaming computers, equipment and next-generation consoles, city planning documents stated.

“Esports and gaming are a way for people to connect, and Belong brings these communities together and allows them to flourish,” Belong Gaming Arenas CEO Martyn Gibbs said in a news release last fall about the Grapevine location. “Dallas has long been considered a hub for North American esports, thanks to organizations like Envy, and we can’t wait to provide a new home for gaming culture in North Texas to continue growing.”

The entire planning and zoning commission meeting can be viewed on Plano’s website. More about Belong Gaming Arenas can be found on the company’s website.

By Erick Pirayesh
Erick Pirayesh joined Community Impact Newspaper in May 2021. He is a graduate of the University of Northern Colorado Journalism and Media Studies program. He previously served as editor-in-chief of The Channels student newspaper in Santa Barbara, California.