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Max Strength Fitness opened in March in Dallas, near West Plano.
The strength training studio, geared towards the 40 and older demographic, is what Franchise Owner Scott Mirliss describes as the “anti-gym.”
“No sweat, no music, no mirrors: we are a distraction free training boutique studio focused specifically on strength training,” Mirliss said.
The fitness studio specializes in results-driven 20-minute sessions.
“In just 20 minutes per session, twice per week, we get you healthy, fit, and strong,” Mirliss said in an email. “We slow down the aging process by maximizing your strength in a minimum amount of time, while keeping you and your joints safe.”
Max Strength Fitness is headquartered in Cleveland, Ohio. The Dallas franchise is the second franchise—the first franchise is located in Florida. Mirliss plans to open a second franchise in Frisco in 2025.
