What happened?
The FY 2024-25 total marks the fifth year in a row that hotel occupancy tax revenues have increased. McKinney hotels generated more than $3.3 million in revenue during the year compared to last year’s $3.1 million, according to a Dec. 1 news release from Visit McKinney.
Figures are measured from more than 20 hotels and 300 short-term rentals operating in the city, according to the news release.
Measuring the impact
Hotel occupancy taxes are collected from hotels and short-term rentals, and that money is used to promote McKinney as a tourist destination through things like marketing campaigns and visitor amenities.
In the past, money has been used to promote events like the CJ Cup Byron Nelson golf tournament and the Texas Open pickleball tournament.
“This record year shows how far we’ve come,” Visit McKinney Executive Director Aaron Werner said in a statement. “Travelers are discovering McKinney in a new way, and our hospitality community is rising to meet that demand.”
Looking ahead
More hotels are coming soon to McKinney, such as the Avid Hotel at 901 N. Central Expressway and the dual-branded La Quinta and Hawthorn hotel by Wyndham at 3991 S. Hardin Blvd. A new luxury hotel branded as JW Marriott Resort McKinney Craig Ranch is also coming to an 8-acre parcel at the northeast corner of Collin McKinney Parkway and Van Tuyl Parkway. City officials approved an economic development agreement for the resort hotel earlier this year. The agreement provides economic development incentives for a 290-room JW Marriott Resort Hotel with over 50,000 square feet of conference space.
