McKinney City Council have given staff the go-ahead to pursue an economic development agreement for a resort hotel that will be built in Craig Ranch.

Council members approved a resolution authorizing the city manager to execute the agreement during a June 3 meeting. The agreement provides economic development incentives for a 290-room JW Marriott Resort Hotel with over 50,000-square feet of conference space.

In a nutshell

The hotel developer, listed as Craig Ranch Luxury Hotel SPE Owner LP in city documents, plans to develop the resort hotel on a roughly 8-acre parcel at the northeast corner of Collin McKinney Parkway and Van Tuyl Parkway.

The hotel will be branded as JW Marriott Resort McKinney Craig Ranch, according to city documents.



The hotel will feature various amenities, according to city documents, including:

• 290 guest rooms
• At least 51,575-square-feet of hotel conference space, including multiple ballrooms with movable partitions, breakout spaces, boardrooms and more
• A resort style pool with a lazy river
• A fitness center
• A three-meal restaurant and a specialty restaurant
• A lounge with pool seating and food service
• Pickleball courts

Other amenities include valet and self-parking in a structured parking facility, a gift shop, a business center and guest access to Lifetime Fitness and Spa and TPC Craig Ranch. The project will also feature 45 for-sale condominiums with a separate amenity deck that are constructed above the hotel structure, city documents state.

Quote of note

"This is a transformational project that reflects the City of McKinney's commitment to thoughtfully planned growth and economic development," Mayor George Fuller said in a statement. "With the airport's upcoming expansion into commercial service, our extended partnership with The CJ CUP Byron Nelson tournament, and major entertainment attractions like the Venu Sunset Amphitheater and Cannon Beach: Surf and Adventure Park, McKinney is quickly becoming a regional and national destination. A luxury resort like JW Marriott is not just welcome, it's needed."

The framework

Under terms of the agreement, construction must start by Dec. 31, 2026 and be completed by April 30, 2029, according to city documents. Incentives attached to the agreement include reimbursements from sales taxes, property taxes, hotel occupancy taxes and other operational grants.

Total reimbursement to the developer can range between $13 million-$18 million. The agreement also outlines decreases to the incentives if the final project cost totals less than $324 million, according to city documents.

The agreement can be read in full via McKinney’s website.

According to a city news release, the McKinney Community Development Corporation and the McKinney Economic Development Corporation will consider additional incentives for the project during future meetings later this summer.