Tyrone Van Aswegen, owner of Assimilation Golf in McKinney, demonstrates how technology, including golf force plates are useful tools during lessons. (Karen Chaney/Community Impact)
Whether golfers are new to the game or have been swinging clubs for years, Tyrone Van Aswegen, owner of Assimilation Golf in McKinney, brings decades of professional experience that he uses alongside technology to help improve players’ game.
Van Aswegen said his golf career included being on the PGA tour. He retired due to a back injury.
“I had a wealth of knowledge I accumulated over 20 years and felt like the golf population would be better off if I did something like this,” Van Aswegen. “It was a natural progression to go from player to coach.”
Van Aswegen, a McKinney resident, opened Assimilation Golf in 2024.
The set up
Van Aswegen said a typical day for him includes giving lessons to adults from 9 a.m.-noon, then around 4 p.m., he begins junior lessons for school-age students.
During lessons, a variety of industry technology, including the Trackman Golf Simulator and golf force plates, are used to give instant visual feedback, which allows students to see the effects of the directions Van Aswegen gives based on experience and data.
“We don’t guess, we assess,” Van Aswegen said. “We have AI for video analysis. AI draws lines so you're able to track your swing plane, your swing path and give instant feedback. [If] I don't like the way something looks after a shot, I look at the swing, I look at the data, and then hit my next shot.”
A variety of golf-specific analysis technology is used at Assimilation Golf. (Karen Chaney/Community Impact)
Assimilation Golf offers a membership package that includes reservation-based, 24/7 access to the facility. When not taking lessons, members can reserve a golf simulator, which allows them the opportunity to work on their golf skills or play a simulated game on courses from around the world.
What’s special about it?
Van Aswegen describes the atmosphere of Assimilation Golf as being golf-centric and intentionally different from other golf simulator facilities.
“I want it to be more like a golf lab,” Van Aswegen said. “You can go to other places where they serve food and drinks. That's not what we do here. If you want to get good at golf, this is where you come. We're golf nuts here.”
