Representatives of Allen Premium Outlets held a celebration Oct. 1 to commemorate the shopping center’s 25th anniversary.

Members of the community, including city leaders, business owners, representatives of the Allen Chamber of Commerce and more, gathered at the retail center for a 25th anniversary ribbon-cutting ceremony as well as a performance by the Allen High School Varsity Drumline.

The specifics

The shopping center opened in October 2000 with a roster of retailers that has continued to grow, according to a news release. The outlets saw an expansion completed in 2018 that included additional retail space and amenities.

Over 120 name-brand outlet stores can be found in the center now, including brands like Kate Spade New York, Coach, Nike Factory Store, Under Armour and more. Allen Premium Outlets also hosts various annual events, and supports community organizations including Allen ISD and the Allen Foundation for Schools, the release states.


“This center is one of the most important developments in our city's history, and just to think 25 years ago ... we would be standing in a field that would one day become the number one economic driver for the entire city,” Mayor Pro Tem Ben Trahan said at the ribbon-cutting event.

Trahan said the center has created jobs, supported thousands of businesses and attracted millions of visitors in its 25-year tenure.

Quote of note

“We are so elated that for 25 years, Allen Premium Outlets has been a cornerstone of the city’s economy and a vibrant outdoor center for shopping and gathering,” said Karen Walter, director of marketing at Allen Premium Outlets. “As we celebrate this milestone, we want to thank our loyal customers and our beloved community for allowing us to thrive.”


Get involved

As part of the 25th anniversary celebration, various events and promotions are planned throughout October, including:

1. Mascot Meet Up: Meet mascots from retailers at Allen Premium Outlets including Build-A-Bear Workshop, Baseballism, Great American Cookies and Vineyard Vines.
  • Oct. 4, noon-4 p.m.
2. Fashion Sketch Artist: Receive a complimentary live fashion sketching by Alisa Maxime Studio with a purchase of at least $250 at March Jacobs or Tory Burch.
  • Oct. 5, noon-3 p.m. (Marc Jacobs), 3-6 p.m. (Tory Burch)
3. Custom Truck Hat Bar: With a purchase of at least $150 at Buckle and American Eagle, attendees can get the chance to customize their own trucker hat with The Rancher Hat Bar.
  • Oct. 10, 4-7 p.m.
4. Sneaker Customization: With the purchase of Samba sneakers from Adidas or Soho sneakers from Coach, attendees can have their new shows customized by Custom Kicks DFW.
  • Oct. 18, noon-2 p.m. (Adidas), 3-5 p.m. (Coach)
5. Beauty Night Out: With any $75 purchase at Sephora, attendees can receive a complimentary contouring session. Sessions are limited and offered on a first-come, first-served basis. Other beauty stores will also be offering special giveaways and offers including Perfumania, Perfumes 4U, Fragrance Outlet and The Cosmetic Company.
  • Oct. 22, 6-9 p.m.
6. Denim Customization: Lucky Lemon Embroidery will be offering embroidery customization on one pair of jeans for shoppers that spend at least $100 at PacSun or at least $200 at 7 For All Mankind.
  • Oct. 25, noon-2 p.m. (PacSun), 3-5 p.m. (7 For All Mankind)
For more information on the retail center, located at 820 W. Stacy Road in Allen, visit www.premiumoutlets.com/outlet/allen.