Bridal boutique Magnolia Laine to debut location in Historic Downtown McKinney

A new bridal boutique is set to debut in downtown McKinney.

Magnolia Laine, a franchise bridal boutique, will offer a variety of designer wedding gowns from designers such as Kelly Faetanini, Pronovias and more, a Feb. 13 news release states. The shop, owned by franchisee and McKinney resident Kelsey Murray, will also offer bridal accessories from brands such as Linny Co., a Dallas-based company.

“Today’s bride is looking for a personalized experience when shopping for what is arguably the most important dress of their lives,” Murray said in the release. “I feel honored to be able to provide this special moment to Texas brides and play a part in helping them to find the gown of their dreams.”

The boutique, which is Magnolia Laine’s first Texas location, will offer private, personalized one-on-one dress shopping experiences by appointment. The McKinney shop is accepting appointments for late March and beyond, the release states.

“We are confident that Dallas-Fort Worth brides will fall in love with the Magnolia Laine experience,” said Kerrie Hileman and Mallory Thorburn, founders of Magnolia Laine as well as the White Magnolia Bridal Collection. “We are delighted to partner with Kelsey, whose passion and expertise will help brides discover the perfect dress and make their journey as special as the day itself.”

The McKinney store will occupy a retail space on the square that formerly housed Red Zeppelin Records, prior to its relocation in December. In addition to the new McKinney location, Magnolia Laine has five locations in four states and another planned for Nashville, Tennessee, the release states.

• Opening March 21
• 206 E. Louisiana St., McKinney
• www.magnolialainebridal.com