The business will be located in the Plaza at Fort Buckner development and will span 2,175 square feet, according to a development filing with the Texas Department of Licensing and Regulation. The boutique franchise offers massages and custom enhancements focused on relaxation and healing, said Cody Larkin, The Now Massage senior manager of public relations and partnerships.
“The boutique's clean, modern design incorporates natural materials and is heightened by the scent of their signature jasmine coconut candles,” Larkin said in an email. “Each Now massage boutique uses canvas draping to separate therapy spaces creating an airy feeling that adds to the relaxing atmosphere.”
The business offers three signature massage styles—a relaxation massage, a healing massage and a sports recovery massage. Some optional service enhancements include herbal heat therapy, hemp calm balm and gliding cupping.
The Now Massage has more than 60 locations open and over 150 locations in development, the business’s website states. This will be the business's ninth location in the Dallas-Fort Worth metroplex, with other area locations in Plano, Frisco and Fort Worth.
- Opening in early 2025
- 4010 W. University Dr, McKinney
- www.thenowmassage.com
