When they were kids, cousins Mike and Morris Salerno dreamed of opening their own Italian restaurant one day.
In 1985, the duo achieved that dream when they opened Salerno’s Italian Restaurant in Flower Mound, which relocated to Highland Village last year.
“We had the vision together, and we did it,” Mike said. “In order to be successful, you have to have passion. We both had it, and we both knew what it was going to take to make it successful.”
Mike said the family-owned eatery operates with one mission—to give customers respect, quality food, and friendly service. He added that at Salerno’s, customers get generous portions at low prices.
“It’s just the way we do business,” he said.
Salerno’s Italian Restaurant has an extensive menu crafted by Morris, who is the restaurant’s master chef. The menu features a variety of home-style Italian dishes, including spaghetti and meatballs, lasagna, Italian-fried steak, seafood linguine and more.
Although the restaurant operated for more than 30 years in Flower Mound, Mike said Highland Village has warmly welcomed Salerno’s.
“Highland Village has been incredible to us,” he said. “They’ve welcomed us with open arms, and we couldn’t be any happier to be here. A lot of our regulars from Flower Mound did follow us over here, and then, being at this location has brought us a whole new group of people who had never even been to our restaurant, and we’ve been open for 30-plus years.”
Mike said that one of the keys to Salerno’s success has been that it is run by a family guided by a passion for quality cuisine and exemplary customer service.
"I think people are almost tired of going to chains,” he said, “and they want more of a personal touch. In family restaurants, there’s more of that. There’s more interaction with customers. We try to talk to every customer that comes in here. We have the caring touch. We’re more interested in building relationships with customers.”
In 1985, the duo achieved that dream when they opened Salerno’s Italian Restaurant in Flower Mound, which relocated to Highland Village last year.
“We had the vision together, and we did it,” Mike said. “In order to be successful, you have to have passion. We both had it, and we both knew what it was going to take to make it successful.”
Mike said the family-owned eatery operates with one mission—to give customers respect, quality food, and friendly service. He added that at Salerno’s, customers get generous portions at low prices.
“It’s just the way we do business,” he said.
Salerno’s Italian Restaurant has an extensive menu crafted by Morris, who is the restaurant’s master chef. The menu features a variety of home-style Italian dishes, including spaghetti and meatballs, lasagna, Italian-fried steak, seafood linguine and more.
Although the restaurant operated for more than 30 years in Flower Mound, Mike said Highland Village has warmly welcomed Salerno’s.
“Highland Village has been incredible to us,” he said. “They’ve welcomed us with open arms, and we couldn’t be any happier to be here. A lot of our regulars from Flower Mound did follow us over here, and then, being at this location has brought us a whole new group of people who had never even been to our restaurant, and we’ve been open for 30-plus years.”
Mike said that one of the keys to Salerno’s success has been that it is run by a family guided by a passion for quality cuisine and exemplary customer service.
"I think people are almost tired of going to chains,” he said, “and they want more of a personal touch. In family restaurants, there’s more of that. There’s more interaction with customers. We try to talk to every customer that comes in here. We have the caring touch. We’re more interested in building relationships with customers.”
