He said his thoughts are mixed when he reflects on his story. He credits his success to being consistent, being extremely intense, working hard and not budging from what he wants from his team.
“I’ve been broke a couple times [and] to be where I’m at, I have to pinch myself. It’s incredible,” Leyva said. Leyva opened his first location in Flower Mound in 2007. The business quickly outgrew the 1,000-square-foot space. Before long, it had taken over four large suites in the Cross Timbers shopping center.
As of February 2022, there are seven Outlaw FitCamp franchises in North Texas. The first out-of-state franchise was sold in January and will open in the Charlotte area of North Carolina.
Leyva, along with his wife, Tiffany Leyva, and business partners Kay and Drew Simms, opened the corporate headquarters, Outlaw FitCamp by Jesse James, in Flower Mound in November.
“We picked this location because it’s right by the DFW airport [with a] beautiful high-end area, beautiful restaurants [and] boutique hotels going up in the next couple of years,” Leyva said.
In addition to training franchisees and instructors at this location, it is also a fully functioning facility featuring personal training and group fitness classes.
Although he started in the industry as a prep coach for bikini physiques and body building contests, Leyva said he now happily focuses on a different group.
“I realized my demographic was regular people,” Leyva said. “Most of my women are [age] 45, 50 and up. I fell in love with that journey versus the trophy hunting. Now that’s all we do, lifestyle change and journeys.”
Knowing that he is leaving a legacy is Leyva’s favorite thing about owning this business.
“When I die, I know I had an impact on people,” he said, “whether it’s my trainers or the people I train.”
Outlaw FitCamp by Jesse James
811 International Parkway, Ste. 460, Flower Mound
www.outlawfitcamp.com
972-355-2639
Hours: Mon.-Thu. 5 a.m.-7:30 p.m.,
Fri. 5 a.m.-3 p.m., Sat. 6:30 a.m.-noon,
Sun. closed
FitCamp: group fitness starting at $129-$209/month, depending on class access, with three options to choose from
Hybrid Training and FitCamp-Ultrafit: combination of group classes and personal training starting at $174-$349/month with three options to choose from
Group training: starts at $280/month for twice a week
