JuJu’s Coffee, owned by married couple Nick and Julia Rocha, opened in Lakewood at 6038 La Vista Drive. They plan to offer free drinks during their opening day, according to a Facebook post.
The Rochas’ coffee company was born out of the pandemic, when they faced social distancing orders and quarantine restrictions. Nick said he and Julia were attending the University of North Texas when the pandemic hit, and they both went home to Amarillo for a spring break that lasted much longer than anyone expected at the time. While following stay-at-home orders, they began renovating the Airstream trailer and brainstormed JuJu’s Coffee, which is named after Julia.
“We kind of just came up with the idea as a joke,” Nick said. “We were like, ‘Well, what else are we going to do for however long COVID is going to be?’ We couldn’t really see an end to [the pandemic] back then.”
In May 2022, the couple began serving coffee out of the trailer for weddings and events, including FC Dallas games at Toyota Stadium. While the the brick-and-mortar has opened, they plan to continue serving events out of the trailer, Nick said.
At first, JuJu’s Coffee will serve only takeout options, but Nick said he and Julia plan to eventually offer seating inside. The menu will include coffee and tea drinks, sodas and hot chocolate. The shop will also sell coffee beans from local coffee roasters Coffee del Rey and Eiland Coffee Roasters.