During an Oct. 3 meeting, Colleyville City Council approved the Colleyville Christmas Gift Card program, which will give each household a $35 gift card to be spent at participating restaurants and retail businesses in the city. Cards will be sent out to residents in November and December, according to meeting documents.
The gift cards are a part of Colleyville's economic development strategy and cost the city about $480,000, city documents stated.
“This program has been wildly successful, and that’s why we continue to do it,” Mayor Bobby Lindamood said in the meeting. “I’m excited that we’re doing it again."
Council also approved additional gift cards for local business employees.
In the meeting, Assistant City Manager Mark Wood said local businesses can request gift cards to give to their employees. Wood said the city wants to thank service employees for their work during the pandemic while understaffed and working long hours.
“We want to thank them for their continued support of our city,” he said.
The Colleyville Cares Card program, with The Ministerial Alliance, was also approved by council. A 2020 press release stated the alliance was created by former Mayor Richard Newton to provide direct communication among congregations. The $50 gift cards will be provided to houses of worship who will distribute them to families in need, according to city documents.
The gift card program ends Jan. 6.
