The Dallas-Fort Worth region now has a Collars & Co. location at Southlake Town Square.

The menswear brand offers reimagined men’s shirts with its patent-pending Dress Collar Polo for athletes, celebrities and executives seeking all-day comfort and style, according to a news release.

The business has a variety of polos, sweaters and college merchandise.

Justin Baer, who founded Collars & Co. in 2021, appeared on Shark Tank to promote polos with a firm, dress-style collar in 2022.

“The clothes look and feel great and are incredibly low maintenance,” Collars & Co. investor and Shark Tank host Mark Cuban said in the release.


The Southlake location is the sixth retail location for Collars & Co. and the first in Texas. Other locations are in Florida, Illinois, Pennsylvania, Maryland and California.