True Classic, a men’s clothing store, is now open Southlake.

The details

True Classic produces "butter-soft, affordable, high-quality fitted premium tees for men" that can be worn for any occasion, according to its website. The store also offers jeans, chinos, active wear, dress shirts, underwear and accessories.

This will be the third location in Texas for the Los Angeles-based company. There is one in Frisco and another in Houston.

A grand opening celebration for the Southlake location was held Oct. 8.


The backstory

Located in Southlake Town Square, True Classic moved into the location that formerly was Hey Day, which had been in Southlake since Jan. 16, 2023, according to previous reporting.

A filing with the Texas Department of Licensing and Regulation shows True Classic performed $210,000 project for interior alterations on the building.