Main Street Beauty Boutique: Goal is for customers of Grapevine salon to 'leave feeling fabulous'

woman putting makeup on another woman
Danielle Turner, Main Street Beauty Boutique salon coordinator, demonstrates makeup application on boutique owner Emily Sowa. (Stephen Hunt/Community Impact Newspaper)

Danielle Turner, Main Street Beauty Boutique salon coordinator, demonstrates makeup application on boutique owner Emily Sowa. (Stephen Hunt/Community Impact Newspaper)

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The Grapevine salon offers a variety of beauty products. (Stephen Hunt/Community Impact Newspaper)
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Main Street Beauty Boutique owner Emily Sowa, left, works with salon coordinator Danielle Turner at the Grapevine shop. (Stephen Hunt/Community Impact Newspaper)
As a child, Emily Sowa knew early on she had a calling for taking care of others and an interest in beauty.

“From a young age, I loved everything beauty,” Sowa said. “My mom used to take me up to the beauty school [in Grapevine] and let them style my hair.”

After earning a business degree and attending cosmetology school at Paul Mitchell Dallas, Sowa worked in local medical spas and started her first business, providing spray and mobile tanning. After the Dallas clinic where she worked closed, she spent the next three years in San Diego working for a dermatologist and a plastic surgeon. Her small business in the back of a salon allowed her to perfect eyelash extensions.

In 2015, Sowa returned to Grapevine with a simple vision—open a spot where she could share all she’d learned. Main Street Beauty Boutique opened that February.

“I just wanted a salon that is all fun, guaranteed happiness, a feel-good place,” Sowa said. “This is a place that is very warm, very inviting. You feel like you’re going to your best friend’s house and leave feeling fabulous.”


Among the services offered are skin care treatments—facials and peels—eyelash extensions, spray tans and makeup services.

Main Street Beauty Boutique also specializes in eyelashes.

“We’re known for doing damage-free, natural-looking [eyelashes],” Sowa said. “You see some eyelashes that are real heavy. We are known for enhancing what you already have.”

Sowa said that one way she determines which new services to add is by listening to her customers.

“One client wanted brow lamination, so I added it to our service menu,” she said.

Main Street Beauty Boutique also sells high-end facial products, local handmade jewelry, accessories and gifts. The boutique’s clientele includes locals as well as visitors to the area looking for help preparing for special occasions and conventions.

“There is not a woman that does not feel like they’re on top of the world ... [when they have] lashes, tan, glowing skin,” Sowa said. “I love that. Not only are we making people feel good, but people choose us to help them get ready for big moments in their lives. It warms my heart, gives me my purpose and my why.”

Main Street Beauty Boutique, 103 W. Worth St., Grapevine. 817-774-3000 www.mainstreetbeautyboutique.com Hours: Mon. noon-7 p.m., Tue.-Thu. 10 a.m.-7 p.m., Fri. 10 a.m.-5 p.m., closed Sat.-Sun.

By Stephen Hunt