Aug. 23 | Cowboys Night
The festivities begin at 4 p.m. with a performance by the Dallas Cowboys cheerleaders. Fans can enjoy a live DJ, interactive games and giveaways, and get a picture with The Dallas Cowboys mascot, Rowdy. At 5:15 p.m., hear Cowboys owner, President and General Manager Jerry Jones speak at the opening ceremony. Finally, head inside the Ford Center to experience an open practice.
Fans can also attend a regular open practice session the following night, Aug. 24 at 6 p.m.
Aug. 25 | 'First Take' at The Star in Frisco
Join the live audience as ESPN’s morning show "First Take" films from the Tostitos Championship Plaza at The Ford Center at The Star. Showtime begins at 9 a.m. with regular hosts Molly Qerim and Stephen A. Smith. Guests on the show will include Pro Football Hall of Fame member Michael Irvin and Jones. The live show will also include performances by the Dallas Cowboys cheerleaders and the Cowboys’ Rhythm and Blues Drumline as well as an appearance by Rowdy.
Aug. 25 | Season Kickoff
The first Season Kickoff event will allow fans to see current players, coaches, ownership and alumni walk the Blue Carpet. The special alumni guests include Cowboys legends such as Roger Staubach, DeMarcus Ware and Drew Pearson. The Blue Carpet walk begins at 4 p.m. at Tostitos Championship Plaza and will be followed by a livestream viewing of the Season Kickoff event on the plaza’s big board.