Here are 13 business updates for south Frisco.

Now open

1. Belk

The department store recently opened one of two new stores introducing a fresh concept called Belk Market in Frisco, said Holly Richter, Belk vice president of corporate communications and associate experience. Customers can expect new items across men’s, women’s and kids’ apparel, as well as shoes, handbags, accessories, home décor and fine jewelry.2. Mio Gusto Italian Cuisine

The restaurant offers antipasta dishes, including house-made beef meatballs, baked clams and bruschetta, along with salads and soups. Pasta dishes include lasagna, ziti al forno, penne alla vodka and spaghetti, according to its online menu. Mio Gusto also serves various Italian plates such as marsala, piccata and branzino, among other chicken and seafood dishes. Various pizzas and wine options are also available on the menu.3. Potobox


The store is located on the lower level of the mall, in the Macy’s wing. The photo-centric business offers the following services: photo booth: an immersive experience featuring frame options and instant photo prints; and photo zone: customers’ phone snapshots will be transformed into vivid prints. A variety of accessories and backdrop options are available.
  • Opened Dec. 5
  • Stonebriar Centre, 2601 Preston Road, Ste. 1118, Frisco
  • www.potobox.com
Coming soon

4. Texas Tabletop Society

The business will be a family-friendly space and feature a growing library of more than 1,000 modern board games, which Bradshaw said is one of the largest open collections in the area. The business will have premium tables, comfortable seating and a welcoming atmosphere designed for families, friends and gamers of all experience levels. Guests can use games from the business’ collection or bring their own favorites, Bradshaw and business co-owner Ryan Goodwin said.5. Abercrombie & Fitch

The business is coming soon to the Stronebriar Centre. The retailer sells men's, women's and children’s clothing and accessories6. Alo Yoga


The business is coming soon to the Stronebriar Centre. Alo sells sells yoga wear and accessories.7. Editked

The business is coming soon to the Stronebriar Centre. Editked sells women's clothing and accessories.8. Polly Princess

The business is coming soon to the Stronebriar Centre. Princess Polly sells women's clothing and accessories.9. Offline

The business is coming soon to the Stronebriar Centre. Offline sells women's clothing and accessories.10. Little Woodrow’s Bar & Grill


The restaurant is coming soon to the Stronebriar Centre. The restaurant is an eatery featuring American fare and a variety of cocktails, beers and seltzers.In the news

11. IM=X Pilates and Fitness

The fitness studio has completed renovations at their Frisco location, owner Nancy Lawrence said in an email. Lawrence purchased the studio on Sept. 2. IM=X features Pilates classes as well as strength training, boot camps, yoga and Zumba. The studio has been painted, redecorated and reorganized. Since renovating, IM=X has doubled the amount of classes on their schedule, and they now offer one-on-one sessions in their new private training room.12. KidsUnited

The youth soccer program that uses sports to help children hit developmental milestones, celebrated its first year in north Plano, across the tollway from Stonebriar Mall, in November. The location, owned by Naureen Mithani and Samira Kamrudin, is the first KidsUnited franchise in Texas.Closures


13. Harper Row Home

The home goods store closed. Harper Row Home has sold furniture, home decor and gifts from her store in Frisco since 2019, but she said the changing retail market led her to reconsider in-person sales. Once the move-out is complete, Harper-Hirosky said the next step is streamlining her online presence to make digital sales as easy as possible. She plans to overhaul her existing website in early 2026.
  • Closed Dec. 28
  • 105 King Road, Frisco
  • www.shopharperrowhome.com