Trung Nguyên E-Coffee, a coffee chain founded in Vietnam, has opened a new location in Frisco.
Trung Nguyên E-Coffee serves traditional Vietnamese phin coffee, modern coffee beverages, pastries and light snacks, offering customers a taste of Vietnamese coffee culture in a quick-service setting. The coffeehouse celebrated its soft opening in early August and is now officially open to the public.
With the opening of its Frisco location, Trung Nguyên E-Coffee now operates out of six locations in the U.S. and over 800 locations across Vietnam’s 63 provinces.
The international brand was founded in 1996 in Buôn Ma Thuột, Vietnam's coffee capital, according to the coffee shop’s website. In 2025, husband-and-wife team Tiffany and Stephen Le Jr. opened the first Houston location in Chinatown.
