The Sweet Shop owner Erika Radivojevich transformed half of the Highland Village candy store into a bakery to sell cookies, cakes and pastries.

How it started

Radivojevich began selling baked goods from home in 2020.

“I opened the bakery from home because I wanted to do something for me,” she said. “I wanted to be at home for [my kids], but I wanted to do something for me too.”

She taught herself how to bake desserts, and then her customers pushed her into baking custom cakes.


“My first idea was to bake desserts like cheesecake, pies [and] very simple desserts,” she said. “My customers started asking me for custom-made cakes and I said I don't know how to do [them].”

She has since learned how to bake and decorate cakes, which she sells in her shop.

What they serve

Radivojevich also added her own candies to the shop, including Swedish candy and in-house freeze-dried candies, she said. In addition to a wide array of candies, The Sweet Shop offers custom cakes, fruit tarts, cinnamon rolls, brownies and pies. Radivojevich’s signature products are mega cookies.


“I wanted to offer something different than the regular flat cookie with everything on top,” she said.

The massive cookies are crunchy on the outside with filling on the inside, she said. She makes most of the fillings from scratch, including the Oreo, strawberry and the pistachio Dubai fillings, she said.

“I have a menu that I use as a guideline,” Radivojevich said. “However, I'm always open and always happy to bake something different.”

When Radivojevich sold baked goods from home, she said customers would ask for specific desserts, such as an orange cake that the customer’s mom used to make when he was a child. Radivojevich recreated that cake.


“I like to please the customers and I like to be open to bake whatever [they] request,” she said. “But I have to control myself and follow the line that I have a business, [which] is different from baking from home.”

Looking ahead

Radivojevich has no desire to expand her business, instead wanting to establish The Sweet Shop as a popular bakery and have the community recognize the purple boxes her cookies come in.

“I like to make stops and enjoy what I have,” she said. “We have two little girls and I want to be able to spend time with them and not miss anything from their school.”