Austin leaders are planning for another busy South by Southwest Conference & Festivals this month, and they are urging Austinites and visitors to plan ahead of visiting downtown during festival season.
Following its cancelation in 2020 due to COVID-19 and its more limited, virtual-only run in 2021, the festival will once again be held downtown this year—which Mayor Steve Adler said will bring Austin economic benefits on par with hosting a Super Bowl amid its recovery from the events sector's pandemic drop-off.
“Over the last two years we have seen the creative sector and special events industry adapt and modify operations to stream online content, to move outdoors and innovate in ways that only strong, nimble small businesses can. Austin has been a leader in supporting the experience sector industry, working diligently to get events, venues, artists and arts-based businesses back open and on the road to recovery," City Manager Spencer Cronk said.
Planning for public safety














