When Nate McGuire saw a bike rack filled with bikes, he saw an opportunity. The co-founder and CEO of Spokefly said the idea for his peer-to-peer bike sharing business came to him after a crash totaled his car, and he was using other means to get around town and to his job.
"I would be at work looking at traffic during rush hour thinking all my friends have these cool bikes at the office that they rode in but they're not using," McGuire said. "It would be really cool if I could pick up one of these bikes, ride home and not have to deal with traffic."
Spokefly launched in October and has approximately 50 bikes available for riding. McGuire plans to have 100 bikes available by the end of January and 400 bikes listed by the time South By Southwest starts in March.
"We've seen a lot of great growth," he said.













