Atlas Wearables

The city's strong technical talent and avid fitness community combined to make Austin the perfect home for Atlas Wearables.

Atlas Wearables expands upon the popular pedometer concept to track workout gurus' every movement. Its new device, which is still in its testing phase, makes it "silly easy" to record progress from each workout or sporting event, said Peter Li, Atlas Wearables CEO and co-founder.

"The secret sauce is in the software—that's how we analyze data," Li said. "We track more than just steps. Inertia sensors track the trajectory of your wrist and through these motions we can track what exercises occur—basic or complex."

The device can even tell the difference between a person doing regular or triangle pushups, he said. Customers can gain instant feedback through the device's display screen, Li said. Atlas Wearables will also develop a phone application that will provide access to additional data.

The company, whose founders were 2013 graduates of Austin Techstar's accelerator program, is expected to enter the retail market by the end of the year. A recent crowdfunding campaign helped Atlas gain $629,019 in investment money—well over its $125,000 goal.

While product testing continues, the group of young entrepreneurs expects to relocate from its house office in the Northwest Hills neighborhood to a more customary office space in Northwest Austin.

"We're growing relatively rapidly," Li said. "We could be out of here by a month or two."

Atlas Wearables, 5941 Highland Hills Drive, www.atlaswearables.com