JuiceLand celebrates 10-year anniversary, announces new leadership

Austin-based smoothie and wellness company JuiceLand is celebrating its 10-year anniversary in 2021 and on Nov. 9 announced a new president and expanded menu.

The company hired former general manager and Wheatsville Food CO-OP CEO Mark Jacob as the new president. Founder and CEO Matt Shook will remain on staff.

“I’m elated to start my new journey at JuiceLand the best way I know how—behind the counter,” Jacob said. “JuiceLand is a growing Texas staple and has accomplished great strides in its 10 years of operation. I am honored to join the team in this new chapter.”

New menu items include a Blue Chip Smoothie and more agua fresca flavors. JuiceLand’s agua fresca drinks differ from what is typically found on store shelves as they do not contain added sugar and are pure juice, Shook said.

“Our Cherry Limeade is the most popular right now, but we expect all flavors to be very high sellers based on the low price and delicious flavor,” Shook said.

In the last 10 years, JuiceLand has expanded to 35 locations across Texas and plans to continue expansion, including with new locations in Round Rock, Houston and Dallas, according to a press release. These new locations are adding 50 new positions across the three cities.