Dallas-native bagel shop, Shug’s Bagels, is prepping for its grand opening in north Austin after quietly soft opening in early August.
Learn more
Shug’s Bagels announced that it soft opened for the second time on Aug. 9 at 8 a.m., serving a limited menu of egg sandwiches, bagels and cream cheese, deli sandwiches and limited beverages. The Sunday soft opening was in-store only, the brand announced on Instagram.
Shug’s Bagels will be closed Aug. 10-11 for final repairs, with plans to fully reopen on Aug. 12 or 13, according to the Instagram post.
The backstory
Shug’s, known for its stacked breakfast and lunch sandwiches, initially launched in Dallas in 2018. Led by owner and founder Justin Shugrue, the spot soon expanded to include additional locations in Dallas and New Orleans.
On the menu
Shug’s sells customizable bagels, breakfast and lunch classics and bagels by the bag. Customers can choose from plain, everything, french toast, blueberry and jalapeño cheddar bagels.
Breakfast options include the classic lox, made with smoked salmon, and the Shug, prepared with bacon, egg, cheese and a hashbrown. Lunch offerings include a pizza bagel, BLT, spicy turkey club and chicken cutlet sandwiches.
In addition to bagels, patrons can also find hashbrowns, mashed potato bites, cookies, chips and beverages.
The context
The bagel shop initially planned to open in 2025, but due to delays with gas upgrades, approvals and permitting, the business has delayed its launch, Shug’s shared on its Instagram.
“We never imagined delays this extreme,” the post states, “but, here we are.”
Locals can learn more about Shug’s opening timeline on Instagram, where the business has been posting updates.
