The shop was previously home to Danny & Barbara's Barbershop.
The Barber Factory offers haircuts for men and women and hair coloring services, including fades. The barbershop also offers tinseling.
Caballero said his goal is to a one stop shop for women and men and emphasized that everyone is welcome.
"We really focus on building self-confidence with every haircut," Caballero said.
Caballero said they are also hoping to offer tattoos and esthetician services including lashes and facials.
- Opened June 26
- 212 W. San Antonio St., San Marcos
- Instagram: barber.factory.smtx